Doll Deluxe fashion brand label

Doll Deluxe make a beautiful range of repro 1950s ladies-wear, specialising in diner dresses and cute and sexy tops for rockabilly gals. They approached Red Pepper Graphics to create a logo design that could be used for both a business card and swingtags for their garments. We created a very feminine design reminiscent of a burlesque performer’s boudoir, but with a Sailor-Jerry inspired grunge design on the reverse of the label to emphasis the Kustom Kulture nature of the clothing.