The Vintage Fashion Guild™ (VFG) is an international organization dedicated to the promotion and preservation of vintage fashion. Founded by a group of vintage sellers, it soon grew into a vintage-fashion knowledge base exceeding any other web-based resource. With the decision to relaunch their website came the desire for a new logo. Red Pepper Graphics had worked individually with members of the VFG and the organisation approached us to create their new image.
They wanted something that looked traditional and harked back to earlier in the 20th century without being particularly specific to any one era. They also wanted to somehow include the idea of fabric, as that is an essential part of the world of fashion and is so important to the history of fabric. They provided a rough sketch of what they were after and were delighted with the fished result we have created for them.