Motorretro is a business started by two experienced and talented metal workers who specialise in vintage and custom automobile restoration. Although they specialise in vintage vehicles, they requested a contemporary-looking logo that would work as both a round medallion and also in a horizontal format. They also wanted the RR monogram incorporated into the design to reflect the initials of the two proprietors.
Like many of our clients with vintage tastes, they asked for a nod to the vintage era, but with a modern look as not all of their work is exclusively vintage. They wanted the logo to speak of old-school quality and workmanship and of course to reflect the fact that they do metalwork and automobile restoration. We looked back to the Art Deco era and the Machine Age for our inspiration and everyone is thrilled with the result.