The Maitland family run a successful family business breeding Angus cattle. They believe in ethical and environmentally sustainable farming practices and strive to raise their cattle in an eco-friendly way. They approached Red Pepper Graphics for help updating their business branding in a way that would reflect their heritage and also the quality of their product. They needed a versatile and flexible logo that would work for the many and varied applications they had in mind.
They asked us to look at traditional cattle and ranch branding typography, and they also wanted to somehow include the family tartan and crest as a tribute to their Scottish ancestry and that of their cattle breed which originated in Scotland. We created business cards, cattle-marking, signage and also created a new website where the client could update news articles and maintain the website themselves.