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The boys at Atomic Life started out by importing Hi-Life Pomade and Prison Blue Denim Jeans to Australia. However, once they decided to start manufacturing their own hair pomade, they decided they need to ramp up their corporate image and get some swanky-looking labels for their pomade tins designed. The boys knew exactly what they wanted, and after describing their idea to Sue at Red Pepper Graphics, they were thrilled with the results!

Their vision of a fifties-style script combined with some block lettering and an image of a fifties style man with a pompadour capture the essence of their brand. We are particularly excited about their chisel-chinned new corporate character – kind of Chesty Bond meets Don Draper with a pomp that Elvis would be proud of!